THE 3 M’s of Marketing
Just as a new spring flower needs water, sunshine and soil to blossom, keeping your marketing strategy simple, with the 3 M’s will help to ensure you consistently create successful campaigns.
- MESSAGE : Clearly identify only 1 key MESSAGE and be consistent with that across all marketing.
- MARKET: Define and know your MARKET inside and out. Use data to drill into behavior and buying patterns. Communicate with a matched tone and language.
- MEDIUM: Choose the best MEDIUM for your market, these channels will ensure you reach the right people at the right time to optimize engagement.
THE 60/40 SPLIT
While the 3 M’s will get you impact both in the dynamic digital space and the more traditional, old school channels, you need to concentrate on a 60/40 split with your marketing efforts;
That’s 60% brand building and 40% short term sales.
Many CEO’s and managers want to see fast and furious boosts in the bottom line. It’s more productive to recognise that marketing has two distinct areas, branding – the slow burn and today’s sales – the fast gain.
Data or no data it’s important to create campaigns using some very basic marketing strategies.